How Design Studios Leak 20% of Their Profit—Without Even Realising
HTCHPractice, Architect Ponk Memoli HTCHPractice, Architect Ponk Memoli

How Design Studios Leak 20% of Their Profit—Without Even Realising

Your studio might be thriving with projects, but if profits aren’t moving, the culprit is often “operational fog”—the untracked hours, shifting scopes, and free extras that quietly drain margins. The good news? Small changes like mid-project checkpoints and simple scope reviews can protect your time, your team, and your bottom line. Want to see the five hidden leaks that cost studios the most—and how to fix them? Read the full post →

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Unclear Briefs Are Costing You Time, Trust, and Profit
HTCHPractice, Architect Ponk Memoli HTCHPractice, Architect Ponk Memoli

Unclear Briefs Are Costing You Time, Trust, and Profit

An unclear brief doesn’t just slow projects down—it quietly eats into your profit. Vague words like “modern” or “light” often hide contradictions that lead to endless revisions and unpaid hours. The fix isn’t a new process—it’s better questions. Borrowing from UX, you can uncover the real needs behind client requests and set your team up for smoother approvals and stronger results. Want to know the 5 key questions that turn a brief into a clear roadmap? Read the full post 👉🏼

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5 Things You Need in Place Before Using AI in Your Architecture Studio
HTCHPractice, Architect Ponk Memoli HTCHPractice, Architect Ponk Memoli

5 Things You Need in Place Before Using AI in Your Architecture Studio

AI won’t magically fix a messy studio—it’ll just scale whatever system you already have. If your files are scattered, your naming inconsistent, and your workflows undocumented, AI will only add to the chaos. But with clear names, structured folders, centralised storage, and repeatable processes, AI can actually make your team faster and smarter. Curious where to start? Read the full post for 5 essentials every architecture studio should put in place before plugging in AI.

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If you're afraid to talk about scope creep, read this.
HTCHPractice, Architect Ponk Memoli HTCHPractice, Architect Ponk Memoli

If you're afraid to talk about scope creep, read this.

Scope creep doesn’t just steal weekends—it erodes trust, profit, and team morale. Most clients aren’t trying to overreach; they simply don’t realise the impact of their requests. The fix isn’t rigidity, it’s clarity: make scope visible, spot changes early, and respond with structure. With a simple one-page scope, weekly check-ins, and confident written responses, you can catch changes before they spiral and protect both your team and your client relationships.

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